Sverige som varumärke står sig mycket bra i den globala konkurrensen. Det är Reputation Institute i New York som gjort undersökningen, den baserar sig på intervjuer med 40 000 invånare i 39 st G8-länder.
Läs mer på:
http://www.reputationinstitute.com/press/The_Local_Swedens_News_in_English_08oct2010.pdf
"People think that Sweden has a lot of things going for it: natural beauty, the business environment, effective government and the social welfare system. Its reputation speaks for itself, so it scores highly physical beauty, lifestyle and social welfare," Robert Gelmanovsky, CEO of the Nordic Brand Academy, the Swedish arm of the Reputation Institute, told The Local.
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Och:
http://www.e24.se/business/reklam-och-media/sverige-starkaste-varumarket_2351819.e24
